Format for term paper - Marketing

Format for Term Paper

                     Marketing

1. Top page

2. Title page (You can use Company name, Logo, Title etc of your report)

3. Letter of Transmittal (Forwarding Letter addressed to the Faculty – Course Instructor)

4. Acknowledgement  (Page no. in Roman Form; ex. I, II / i, ii) 

(Expression of thanks to the people, to the company and others who have made invaluable contribution to the completion of this report.)

5. Executive Summary (Page no. in Roman Form; ex. I, II / i, ii) 

(This is the recap of the report or study highlighting the important and significant features of the study.)

6. Table of Contents

7. Chapter One: Introduction of the Report

Ø  Company Overview (Background, Mission & Vision)

Ø  Objectives of the study

v  Broad Objective

v  Specific Objectives

Ø  Limitations of the study

8. Chapter Two: Methodology of the Study

Ø  Sources of Data Collection [Primary (Observation, Group Discussion, One to One Interview) and Secondary Sources (Books, Newspaper Articles, Magazines, Websites, etc.)]

9. Chapter Three: Findings and Analysis

Ø   

Ø  Use sub points depending on your report and findings

Ø   

10. Chapter Four: Suggestions

11. Chapter Five: Conclusion

12. Reference and Bibliography (Name and link of books, reports and websites used)

13. Appendix (The additional information like questionnaire and materials)

Selected “Topic” for the Term paper

“Marketing Mix (4 P’s) Analysis and Competitors

Evaluation: A study on XYZ Company Ltd”

Notes:

• You are advised to maintain the sequence listed above.
• Use page normal page no like 1, 2, 3 only from Introduction to Conclusion and for the other pages use Roman number; i, ii, iii or A, B, C.
• The assignment should be computer typed and Font: Times New Roman, Size: 12, Header: 16,        Sub Header: 14, Line space: 1.5 and Format should be Justified.
• Pages limit: not less than 20 pages
• Total marks: 20 (10 each for Assignment submission and Group Presentation)

Areas to be covered:

           

1.      Company History (Establishment, Factory Location, Office Location, etc.)

2.      List Business Portfolio (SBUs) of the organization and evaluate the SBUs by BCG Matrix (Category of their Products, Business or Subsidiaries)

3.      List of Market Offerings (Product & Services of the organization with different sizes & Prices)

4.      Implementation of Ansoff Product-Market Expansion Grid Strategies for the company’s relevant products.

5.      Societal Marketing Activities (CSR done by the organization)

6.      Practice of Marketing Management Orientations/ Company Philosophies for the Company’s existing Products

7.      Create a Table showing the Product Mix of the selected company (Line Length, Line Width, Line Depth)

8.      Application of different Brand Development Strategies (Line Extension, Brand Extension, Multi-brands, New Brands) for the company’s products.

9.      Identify the Brand Sponsorship (Such as Manufacturer’s Brand, Private Brand, Licensed Brand, Co-brand) of the company.

10.  Promotional Activities (IMC activities carried by the company for their products)

v  Push – Pull Strategies used by the company

11.  Pricing Strategy followed by the company

12.  Distribution Strategy followed by the company (Using different Intermediaries – Supply Chain Members and their activities)

13.  Evaluation of the company’s close competitors in terms of marketing mix

v  Competitors

v  List of Substitute Products

14.  Suggestions for the company