Monday, March 25, 2013

Marketing Strategy

Marketing Strategy among Frooto Mango juice,Frutika Mango juice, Mangolee Mango Juice...

Frooto Mango Juice ( Pran Food Limited )


Pran takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways their lives can be enriched through ensuring hygienic and quality food products. The company’s computer systems offer continuou monitoring of all manufacturing process to ensure the highest levels of quality. The company offers products in a wide range of categories including bakery, snacks, carbonated soft drinks, culinary, confectionary, dairy and drinks that can be further decided into bottled or canned drinks and sachets also . Frooto was launched in Bangladesh in 2007 as refreshing mango juice and it quickly went on to become the leader in juice category market. Since launching of Frooto, consumers fall in love with its unique taste and packaging. With new pack graphic and clutter breaking communication, Frooto created a strong and powerful appeal among the target group of people.

Frutika Mango Juice ( Akij Foods and beverage Limited )


Akij Food and Beverage Limited (AFBL) is one of the main concerns of Akij Group, which is a Bangladeshi industrial conglomerate. The company offers a variety of products: soft drink, energy drink, chips, milk, juice, drinking water, malt drink, etc. Frutika is a brand from this
company which is served in three different flavors including ripe mango juice. The ripe mango flavor juice has marked the consumer’s mind than the other flavors. It comes in the market with an appealing plastic PET bottle. Frutika promises to deliver 100% pure mango juice to its customers which are produced using the best possible ingredients.

Mangolee Mango Juice ( Globe Soft Drinks Limited )


Globe soft drinks limited is a branded house offering a total of 9 brands in different categories like soft drinks, cola, juice, energy drink and mineral water. The brands from this house are Uro (cola, lemon, orange), Fizz up, Mangolee, Royal Tiger Energy Drink, Black Horse and Alma Natural Mineral Water.


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